Ventrivo brings forty years inside the rental industry — operations, IT leadership, software vendor, board-level — to the technology, reporting, and operational problems that hold rental businesses back. Run by Andy Wortley, formerly IT Director at one of the world's two largest equipment rental companies.
The recurring win. Replacing teams of people manually compiling data with reports the business actually trusts. Built on top of the systems you already have — not against them. Often the highest-value piece of any engagement, even when it wasn't the original ask.
Boards, MDs, and operators who need someone with operational and technical pedigree to tell them what's wrong, what's worth doing, and what to leave alone. No platform to sell.
Web and mobile portals for customers, suppliers, and your own team — built on top of your existing ERP rather than replacing it. The fastest-growing area of work.
Estates managed up to 4,000 users and 250+ virtual servers, with no working-hours downtime for over a decade other than isolated network faults. Cloud, hybrid, on-premise, or private data-centre — whichever fits.
Deep specialism in rental ERPs and the integration layer around them. Removing paper processes, connecting systems, transferring data, and making the rest of the business actually talk to the ERP.
Seventy-plus acquisitions integrated onto group systems. Fastest, in a single day. Largest, seventy depots over four weekends. The discipline that turns a paper deal into a working business.
Rental companies often recruit a CIO when they actually need a CTO. CIOs are strategic and blue-sky — well suited to financial services. Rental is reactive, hands-on, operational. We help find people who fit the business they're actually running.
Sometimes the problem isn't technology at all. Forty years across operations and IT leadership is enough perspective to spot a process issue from across the room. Done these reviews where IT wasn't even in the brief.
Ventrivo is run by Andy Wortley, who has spent forty years inside the equipment rental industry — and not in any one role.
Started at seventeen as a driver. Then the workshop. Then behind the counter. Then management, then area management. Eventually "because nobody else would do it", dragged into IT. That's thirteen years on the operational side first — and it's the thing that makes the rest of the work possible. When we walk into a depot, we don't have to translate.
Then the implementer years at one of the major rental software vendors. Then nearly two decades building and running the IT department at one of the world's two largest rental companies — the operation other businesses benchmarked against.
Ventrivo started in 2019. No marketing. Word of mouth only. The work has spread from rental into adjacent industries — investments, acquisitions, even the odd car dealership and law firm — because the underlying skill is recognising broken patterns in operational businesses.
One of Ventrivo's first engagements alongside a private equity house. Walked in to a business with a tired technology stack and the usual symptoms: people manually compiling reports, limited visibility into the operation, infrastructure long overdue for a refresh.
Sorted the infrastructure, built the reporting that didn't exist, fixed what was holding management back. Sold two years later — described by the PE house as one of the best deals they had ever done.
The acquired BET tool hire business integrated into Sunbelt Rentals US over four consecutive weekends — seventy depots, all migrated onto group systems and trading on Monday morning each time.
Set the operational template that would later be applied to seventy further acquisitions. The fastest single-business integration since: one day from completion to live on group systems.
Merged three US operating regions of a major rental company onto a single platform with a consolidated support office in Charlotte, North Carolina. Around 3,500 users and 250 sites. The kind of programme that goes badly wrong as often as it goes right; this one didn't.
Followed the next year by the same exercise in the UK — four regions, 1,500 users, 270 sites — harder for cultural reasons than technical ones. Both delivered.
In 2004, designed and rolled out the rental industry's first customer-facing portals in both the UK and the US. Press coverage at the time treated it as a curiosity; within five years, every serious rental operator was scrambling to copy the model.
Followed by a supplier extranet, an OCR-driven purchase ledger, a satellite-tracking system for plant, mobile signature capture for drivers and fitters, and the manless "Auto Tool Cabin" depot — operating like a hotel mini-bar — that won industry awards. None of it bought from a vendor; all built around the existing ERP.
One investment led to a car dealership in Ireland — completely unexpected. Another to a process review for a rental business that wasn't an IT problem at all. Another to helping a law firm find a key hire.
The skill that travels isn't IT. It's understanding how operational businesses actually work, and being willing to fix what's in front of you, whatever it turns out to be.
Ventrivo's work is broad, and the right reference depends on what you're trying to do. A US rental MD doesn't need to hear from a UK car dealership; an investor evaluating a deal doesn't need a process-review testimonial.
So we keep the public site quiet, and provide references and case-study contacts matched to the conversation you're actually having.
References, testimonials, and case-study introductions are available on request — usually within twenty-four hours. Tell us the kind of business you're running and the problem you're looking at, and we'll put you in touch with someone who's been through it.
"Tell me what you're working on, and I'll put you in touch with someone who's already been there."
Rental companies don't really stop, and the good suppliers don't either. After forty years inside the industry, we operate at the same pace as the businesses we work with — replies are usually quick, whatever the hour.